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Idaho Travel Council Announces Annual Grant Awards Over $6.1 Million Awarded for Tourism Promotion

TFchamber 08/01/19

NEWS RELEASE: For Immediate Release
Contact: Laurie McConnell
Idaho Tourism
208.287.0781
laurie.mcconnell@tourism.idaho.gov

BOISE, Idaho (July 31, 2019) During its meeting held in Twin Falls this week, the Idaho Travel Council (ITC) granted $6,141,270 in tourism marketing funding to non-profit organizations through the Idaho Regional Travel and Convention Grant Program.

Eligible award recipients include non-profit local and regional tourism development organizations such as chambers of commerce and convention and visitors bureaus. The organizations use their awarded grant dollars to promote cities, towns and regions of the state as travel destinations. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, direct mail, industry research, and the creation of websites.

“Travel and tourism continue to have a positive impact on Idaho’s economy,” said Idaho Commerce Director Tom Kealey. “This growth benefits businesses and communities of all sizes, and we are proud of our statewide marketing efforts and the grant program for keeping Idaho top of mind and influencing travel to our many incredible destinations.”

This year’s grant award recipients are:

Applicant Amount Awarded
REGION 1
Coeur d’Alene Convention & Visitors Bureau $715,000
Greater Sandpoint Chamber of Commerce $ 205,000
North Idaho Tourism Alliance (NITA) $108,000
Post Falls Chamber of Commerce $75,500
REGION 2
Hells Canyon VB dba Visit Lewis Clark Valley $ 99,000
Moscow Chamber of Commerce $99,638
North Central Idaho Travel Assoc (NCITA) $ 94,068
REGION 3
Boise Metro Chamber of Commerce DBA Boise CVB $1,144,258
Cascade Chamber of Commerce $79,000
McCall Area Chamber of Commerce $329,735
Nampa Chamber of Commerce $90,000
Southwest Idaho Travel Assoc (SWITA) $570,458
REGION 4
Southern Idaho Tourism (SIT) $389,790 
REGION 5
Bear Lake Convention & Visitors Bureau (CVB) $ 47,000
Southeast Idaho High Country Tourism $ 137,174
Pocatello Convention & Visitors Bureau (CVB) $ 170,800
REGION 6
Idaho Falls Chamber of Commerce $ 290,000
Teton Regional Economic Coalition $ 157,000
Yellowstone Teton Territory (YTT) $ 461,844
REGION 7
Hailey Chamber of Commerce $ 85,250
Lemhi County Economic Development Assoc $ 26,500
Stanley-Sawtooth Chamber of Commerce $ 79,000
Sun Valley Marketing Alliance Inc $ 405,526
Challis Chamber $ 6,910
MULTI REGION
Idaho Lodging & Restaurant Assoc (ILRA) $ 30,700
Idaho Outfitters & Guides Assoc (IOGA) $ 93,000
Idaho RV Campgrounds Assoc (IRVCA) $ 86,919
Idaho Ski Areas Assoc (ISAA) $ 64,200
TOTAL 2019 ITC GRANT AWARDS $ 6,141,270

Tourism is a nearly $4 billion industry in Idaho. Idaho Commerce – Tourism Development activities are funded by a 2% tax paid by travelers, and collected by the state’s hotel, motel, vacation rental and private campground owners. 45% of the funds collected are used for statewide programs targeted to international and domestic consumers, tour operators, travel agents, travel journalists and content creators. Another 45% is distributed back to communities through the grant program. The remaining 10% is used for administration of the Tourism Development division.
Total lodging tax collections for Fiscal Year 2019 reached $13.6 million, an increase of 9.46% over the previous year.
For more information on the ITC Grant program, click here.
For a history of the grant awards, click here.
For a complete list of Idaho Travel Council members, click here.